Organic hawkweed (“Mitaka”) is rare in Japan and not produced in large quantities in many areas. As pesticides and chemical fertilisers cannot be used in organic farming, aphid and stink bug control is carried out entirely by hand. In addition, branches are thinned out and water is managed almost every day to prevent the onset of disease. Although it is a very labour-intensive crop, the fully ripe chilli has a sweet and rich taste with a hint of spiciness, making it a popular product not only in Japan but also among overseas customers.